UKREiiF pavilion fit out and event management

Introduction

Cambridgeshire and Peterborough is a region with exceptional potential – rich in innovation, thriving business clusters, world-class universities, and ambitious plans for sustainable growth. With a Mayor at the helm, the Cambridgeshire and Peterborough Combined Authority (CPCA) attends UKREiiF annually with a clear purpose: to showcase the region’s investment opportunities, forge new partnerships, and signal a bold new chapter of leadership.

To achieve this, CPCA partnered with TeamBA to deliver a dynamic, high-impact pavilion that would serve as a central hub for networking, events, and strategic conversations throughout the three-day conference.

Services:

Audio Visuals / Design / Event Management / Film / Photography

The
Vision

The vision for UKREiiF was clear from the outset: create a welcoming, professional and high quality pavilion that could host high-profile panels and presentations while reflecting the energy and ambition of Cambridgeshire and Peterborough.

This was a fantastic opportunity for the Mayor to publicly represent the region and position himself as a strong, visible champion for investment and innovation. It was essential that the pavilion not only supported a smooth event experience but also showcased the very best of what the region has to offer – from infrastructure and connectivity to culture and quality of life.

The
Journey

The journey to delivering a successful presence at UKREiiF began several months before the event. We start by understanding the key messages that CPCA want to get across and start to consider how we can visually show these key messages as part of the pavilion fit-out. We also start planning the type of activities that will be taking place in the pavilion to ensure the layout of the pavilion lends itself to those activities.

After being briefed on how the space would be used, we developed a design concept that balanced style with practicality. We produced and installed large printed feature walls that communicated the Combined Authority’s core objectives and vision. Comfortable, flexible furniture was installed to accommodate networking and panel sessions, while a professional audiovisual setup was integrated to support seamless presentations and discussions.

We also designed and produced printed and digital materials for the pavilion and captured key moments through photography and videography. During UKREiiF, we ensured the pavilion remained well-managed, welcoming, and ready for each event and meeting. Our collaborative approach allowed the client team to remain focused on engaging with stakeholders and making the most of every opportunity presented by the event.

The
Impact

The result was a vibrant and well-executed presence at UKREiiF that put Cambridgeshire and Peterborough firmly on the map.

Over the course of the event, the pavilion hosted packed-out panels, welcomed hundreds of attendees, and facilitated dozens of strategic meetings. The pavilion showcased the Mayor as a regional ambassador, and the CPCA team came away with a wealth of new contacts, fresh investment leads, and a renewed sense of momentum.

We helped ensure that Cambridgeshire and Peterborough didn’t just attend UKREiiF – they made a statement.

A few words from the client

Example from another client: Delivering such a high profile and momentous event within the live operational environment of EMR’s Etches Park depot was a major logistical and creative challenge, but TeamBA made the whole process feel effortless. From the initial vision and detailed site visits through to the meticulous execution on the day, the team demonstrated a level of professionalism and control that gave us complete confidence. Their flexible, solution-oriented approach and “can-do” attitude helped us transform a working depot into an immersive, memorable event space that truly reflected our ambitions for this event and helped to build excitement in anticipation for the launch of our new Aurora fleet. TeamBA worked seamlessly with the team at EMR - bridging creative, technical and operational needs to deliver an event that captured our vision perfectly.