New class 730 trains launch event
Introduction
London Northwestern and West Midlands Railways is a train operating company that provides passenger rail services across the West Midlands and beyond. Established in December 2017, they operate under two distinct brands: West Midlands Railway, which serves local routes within the West Midlands region, and London Northwestern Railway, which connects destinations between London and the North West of England.
Services:
The
Vision
London Northwestern Railway (LNR) wanted to celebrate the arrival of their brand-new Class 730 fleet with an unforgettable launch experience. The goal was to bring their brand to life in a high-impact way that would excite stakeholders and showcase the innovation and comfort of the new trains.
The theme for the event was “Our family is growing”, reflecting LNR’s ongoing investment in expanding and modernising their fleet. BA Events was appointed to deliver a launch moment that would communicate this message clearly while providing a memorable guest experience in one of the UK’s busiest stations.
The
Journey
Working closely with the client and Network Rail, we began with a site visit to Platform 16 at London Euston. We conducted a thorough risk assessment to ensure the event could be delivered safely and smoothly within a live operational environment.
Our production team led the print and installation of all branded materials, ensuring the “Our family is growing” theme was front and centre throughout the space. This included a striking 11-metre branded wall, a 4-metre stage backdrop, and additional graphics creatively wrapped around key pillars on the platform.
We installed a professional stage and PA system which played a central role in setting the atmosphere. Guests were welcomed with a live musical performance from The Greatest Showman, immediately immersing them in a joyful and theatrical environment. The Managing Director of LNR then took to the stage to officially introduce the new 730 fleet to invited guests.
Following the platform experience, attendees boarded the new trains for a short preview journey. Onboard, the celebration continued with further live performances, opportunities to win prizes for Merlin attractions, and a selection of indulgent dessert treats – all designed to reflect the excitement of the fleet’s arrival and reward guests with a fun, engaging experience.
The
Impact
The 730 fleet launch at London Euston was a resounding success – a powerful blend of performance, brand storytelling, and immersive experience. The “Our family is growing” message was brought to life across every touchpoint, from printed graphics to the tone of the entertainment.
The event showcased the new trains in a vibrant and memorable way, delivering a strong sense of progress and pride for LNR and its guests. To capture the moment, we produced a high-energy highlights video which was shared on social media, generating excellent engagement and reinforcing the campaign’s message to a wider audience.
This event proved that even within a complex operational setting like Euston Station, it’s possible to create something showstopping — turning a platform into a stage and a journey into a celebration.
A few words from our client
Our Work
Garage Awards
The Great Transport Debate
CMAC one team meetings
Grand Railway Collaboration Away Day
Destination Liverpool Campaign
New trains launch event
UKREiiF 2025 – Pavilion support
Avanti Community Rail Conference
The Community Rail Awards
