The Great Transport Debate


CMAC are experts in ground travel solutions. They support clients with planned or emergency passenger transport and accommodation, making it simple for businesses to move people safely and efficiently. CMAC wanted to deliver an event bringing together all modes of transport into one room to ultimately discuss what can be done to improve the experience for customers.

  • 28/09/2023
  • CMAC Group

The Challenge

The Great Transport Debate emerged from a gap in the transport industry – a lack of collaborative events that unite all modes of transport under one roof. CMAC recognised this opportunity and sought to create a groundbreaking event – a live debate among transport industry leaders. They turned to BA Events to make this vision into reality. The challenge was twofold; First, there was no event that brought together diverse segments of the transport industry. Second, launching such an event required comprehensive planning, coordination, and execution.

The Solution

The first step was defining clear objectives for the event. The event was aptly named “The Great Transport Debate.” We were responsible for creating the event brand that was bold, recognisable, and captured the interest of the audience.

To set the stage for a unique and engaging experience, the decision was made to hold the event at the Concorde Hangar at Manchester Airport. The venue combines a rich history with ongoing transport investment. The venue is grand and breathtaking, and moreover, debating under the legendary Concorde was truly inspiring. To make the event unforgettable, tours of the iconic Concorde and a selection of street food were incorporated.

An e-commerce event website was developed to facilitate ticket sales and promote the event’s themes, speakers and panel debates. This platform was made simple for attendees to buy tickets for the event and also allowed us to create discount codes for sponsors and VIPs.

BA Events collaborated with CMAC’s marketing team to create a range of resources to market the event. This included videos, personalised social media posts for speakers and sponsors, and printed artwork for our media partner Passenger Transport Magazine.

The event included speeches from carefully selected speakers and panel sessions. We prepared briefing packs and calls for speakers and panellists, ensuring they were well-prepared.

There were ten organisations that supported The Great Transport Debate in various capacities, from core event sponsorship to exhibition. BA Events ensured sponsors had all the information they needed to maximise their sponsorship investment. This included planning the exhibition area on to a floorplan and ensuring a smooth set-up of the exhibition area on the day.

BA Events crafted the script for the event’s hosts and curated the walk-up music, designed slides in the event brand and enhanced the event’s overall impact.

An experienced event delivery team managed various aspects, from guest check-in to venue management and event production. We handled AV including lighting the Concorde aircraft, live camera feeds and audio management in an acoustically challenging airport hangar environment.

Post-event, we continued to support CMAC by providing event photos for PR, a post-event summary video and a series of “snippet videos” that were produced to highlight key moments of the event.

The results

The Great Transport Debate became a pioneering event, uniting the diverse modes of the transport industry and delivering a memorable experience. BA Events played a pivotal role in the event’s success, from planning and execution to post-event amplification. This case study showcases our commitment to making unique ideas come to life. We are your partners in creating remarkable events.

Charlotte BossDirector of Marketing and Communications

From the outset, their dedication to understanding our company and the purpose of our event was exceptional. They took the time to delve into our brand ethos and event goals, ensuring every aspect of the event aligned seamlessly with our vision.

Throughout the entire process, there was always a dedicated member of their team available for us to contact. Their responsiveness and attentiveness to our needs were unparalleled, providing us with a sense of support and reassurance at every step.

Moreover, the BA Events played a pivotal role in equipping us with the resources needed to effectively market the event. Their collaborative approach and focus on increasing attendee numbers significantly contributed to the success of our event.

On the day of the event, their meticulous planning and coordination ensured everything ran smoothly. From logistics to execution, their team’s expertise was evident, allowing us to fully immerse ourselves in the day knowing that every detail was being taken care of.

Overall, working with BA Events was an absolute pleasure, and I cannot recommend them highly enough for their professionalism, responsiveness, and dedication to delivering exceptional results.

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