Garage Awards

The Challenge

The Garage Awards are a key event and significant yearly milestone for WhoCanFixMyCar (WCFMC). The event is an important way for our client to give back to their network of Garages, celebrate success with their partners and build their brand.

However, the awards, like all events, takes a significant amount of staff time and resource to deliver. BA Events were asked by the client to use their experience and knowledge:

1. To create a new look and feel for the awards, working within the strong WhoCanFixMyCar brand identity

2. To project manage the event, working with the internal client team and coordinating all event suppliers

3. To ensure the smooth delivery of the event on the night – allowing the client team to enjoy the evening

The solution

This was the first time BA Events had worked with WCFMC so our first step was doing our research into their business, their existing brand, the automotive industry and the image they wanted the event to reflect.

We presented a new brand for the event. This brand was kept very close in line with their existing brand and using many of their key brand elements in the styling.

The creation of the brand also led to the creation of a new trophy. We created a trophy that looked heavy (and it was heavy too!), the finish needed to be metallic, and it was important the award brand was unmissable no matter where the winner positioned the trophy on the shelf.

A key element to any awards ceremony is making it easy for people to find information before the event, buy a ticket and promote the sponsors for the event.

We designed and developed the WhoCanFixMyCar Garage Awards website. The website contained all the information about the event, details of all categories, sponsors and integrated with our client’s payment portal to purchase a ticket.

We also utilised the website on the night to allow delegates to scan a QR code and find their table.

We drove traffic to the website through an agreed marketing plan with our client. This included creating new stories about the event such as announcing the venue, the award categories, launching the new brand and website, revealing the host and promoting the sponsors.

We also created social media assets for each of the sponsors allowing them to promote the event to their audiences.

We took care of event logistics such as designing and briefing staging suppliers, producing the show-run for the evening, creating the music playlist, briefing the event host Matt Dawson, creating name plates with guest food options and leading venue management.

On the night the BA Events team took care of all event delivery – ensuring the right people were in the right place at the right time. This allowed the WhoCanFixMyCar team to have an enjoyable evening – focusing on building relationships with their clients, suppliers and industry partners.

The results

The event was a huge success – a lot of work went in by BA Events and WhoCanFixMyCar to create a blue print for future events.

The feedback from winners, sponsors and attendees was all positive with them all having an enjoyable evening. The venue looked incredible on the night – the brand was applied consistently across every touchpoint and the production was slick.