UKREiiF - Pailion support
Introduction
Cambridgeshire and Peterborough is a region with exceptional potential – rich in innovation, thriving business clusters, world-class universities, and ambitious plans for sustainable growth. With a newly appointed Mayor at the helm, the Cambridgeshire and Peterborough Combined Authority (CPCA) attended UKREiiF 2025 with a clear purpose: to showcase the region’s investment opportunities, forge new partnerships, and signal a bold new chapter of leadership.
To achieve this, CPCA partnered with Infrastructure Matters and TeamBA to deliver a dynamic, high-impact pavilion that would serve as a central hub for networking, events, and strategic conversations throughout the three-day conference.
Services:
The
Vision
The vision for UKREiiF was clear from the outset: create a welcoming, professional and high quality pavilion that could host high-profile panels and presentations while reflecting the energy and ambition of Cambridgeshire and Peterborough.
This was also the first opportunity for the new Mayor to publicly represent the region and position himself as a strong, visible champion for investment and innovation. It was essential that the pavilion not only supported a smooth event experience but also showcased the very best of what the region has to offer – from infrastructure and connectivity to culture and quality of life.
The
Journey
The journey to delivering a successful presence at UKREiiF 2025 began several months before the event. Infrastructure Matters worked closely with the Cambridgeshire and Peterborough Combined Authority to identify the key messages and themes they wanted to communicate to potential investors and stakeholders. These insights shaped a compelling agenda of events, carefully curated to highlight the region’s strengths and future ambitions.
Infrastructure Matters then led the development of this agenda, securing and inviting expert speakers for each panel, managing all pre-event planning, and ensuring speakers were fully briefed. In parallel, they coordinated a schedule of strategic meetings for the Combined Authority’s senior leaders, enabling targeted engagement throughout the event.
At the same time, TeamBA were brought in to transform the pavilion space into an engaging and functional environment. After being briefed on how the space would be used, the TeamBA team developed a design concept that balanced style with practicality. They produced and installed a large printed feature wall that communicated the Combined Authority’s core objectives and vision. Comfortable, flexible furniture was installed to accommodate networking and panel sessions, while a professional audiovisual setup was integrated to support seamless presentations and discussions.
TeamBA also designed and produced all printed and digital materials for the pavilion and oversaw the delivery of the event on-site, capturing key moments through photography and videography. During UKREiiF, both Infrastructure Matters and TeamBA worked in close coordination to ensure that the pavilion remained well-managed, welcoming, and ready for each event and meeting. Their collaborative approach allowed the client team to remain focused on engaging with stakeholders and making the most of every opportunity presented by the event.
The
Impact
The result was a vibrant and well-executed presence at UKREiiF 2025 that put Cambridgeshire and Peterborough firmly on the map.
Over the course of the event, the pavilion hosted packed-out panels, welcomed hundreds of attendees, and facilitated dozens of strategic meetings. The new Mayor was able to make a confident debut as a regional ambassador, and the CPCA team came away with a wealth of new contacts, fresh investment leads, and a renewed sense of momentum.
Together, Infrastructure Matters and TeamBA helped ensure that Cambridgeshire and Peterborough didn’t just attend UKREiiF – they made a statement.
Our Work
The Big Coach Conversation
CMAC one team meetings
New trains launch event
The Community Rail Awards
Avanti Community Rail Conference
Grand Railway Collaboration Away Day
Garage Awards
The Great Transport Debate
